Service
Brand Strategy, Visual Identity & Communication System
Industry
Healthcare (Genomics Diagnostics)
Duration
4 months
Overview
Founded in 1998, GeneTech is India’s first independent medical genetics diagnostics lab, with over 27 years of expertise in genomics and counselling.
As the brand expanded across human, animal, and agricultural genomics, it required a clearer, more structured communication system to reflect its scale and complexity
The Gap
Despite strong scientific expertise, the brand lacked a unified communication system, creating a clear disconnect between complex genetic information and patient understanding
Messaging was inconsistent, difficult to navigate, and not adapted to different audiences, highlighting an immediate need for clarity and structure
Audience
GeneTech operates across a diverse ecosystem spanning clinicians, patients, and research stakeholders. A defined audience framework guides tailored communication while ensuring consistency across the brand